How would you like to bring in larger donations
and retain your donors for life?


The statistics are grim.

On average, nonprofit organizations lose 70% of new donors before getting a second gift.  That’s seven out of ten donors that leave us after the first gift!

You’ve put in time and effort to get your donors, wouldn’t it be nice if they stuck around?

Is there any way to beat the average and get donors to stick with you for life?

Yes, but not without a plan.

For the first time ever, leading donor retention experts have come together to provide you with a plan that helps you retain your donors and gets you larger gifts at the same time. Just imagine what retaining your donors and getting larger gifts will do to your cashflow.

Who are these leading donor retention experts?

None other than:

  • Adrian Sargeant – world leading donor retention researcher and expert
  • Simone P. Joyaux – she co-authored the book “Keep Your Donors: The Guide to Better Communications & Stronger Relationships”
  • Lisa Sargent – Perhaps the world’s foremost expert on the Do’s and Don’ts of writing “Thank You” letters
  • Roger Craver – Co-founded “DonorVoice” specializing in researching donor retention

Those four experts, along with eight others will show you how to easily retain your donors, even if you are a small nonprofit.

You’ll learn how to:

  • Get inside the mind of your donor
  • Increase donors gifts by 500%
  • Build regular commitment from your donors
  • Write “Thank You” letters that build deeper relationships and make donors want to give to you again and again
  • Find your donor’s emotional triggers
  • Get buy-in from your board and CEO to steward donors more regularly
  • Create stewardship events that are incredibly persuasive, fun, easy, and cheap to put on
  • Bring quality donors into your organization
  • Steward foundations to get more grants
  • Build stronger relationships with donors through social media
  • Discover when to communicate with your donors and when not to
  • Ask donors better questions (a list is included)
  • Create giving opportunities that are fun for donors
  • and so much more…

What you’re going to learn is based on science and actual donor behavior.

This is NOT some feel good pep talk on donor relationships. And you’re going to learn how to retain your donors at your own pace, and in the comfort of your office, car, or home.  You don’t have to travel to an expensive conference, or block out time on your calendar for a webinar.

Introducing “The Donor Retention Project”.


We’ve created a system that is designed to help get you larger gifts and retain your donors for life - all in the next 90 days.

It’s the most comprehensive set of donor retention strategies, techniques, templates, expert interviews, and step-by-step instructions ever assembled.  You can listen to the interviews on your computer, on your iPod or other mp3 device, or in a regular CD player.  All the step-by-step instructions and templates are printed and ready for you. We’ve also included digital copies on a CD so you can print them out to share with staff and board members.

The “Donor Retention Project” puts innovative ways to deepen donor relationships in your hands.

Consider this your organization’s bible of stewardship.

Here’s who will be helping you to retain your donors:

  • Adrian Sargeant
  • Gail Perry
  • Jonathon Grapsas
  • Marc Pitman
  • Simone P. Joyaux
  • Lisa Sargent
  • John Lepp
  • Pamela Grow
  • Roger Craver
  • Ian Adair
  • Shanon Doolittle
  • Dan Blakemore

You’ll be amazed at what they have to share you. For instance:

  • Jonathon Grapsas reveals a technique that’s the next best thing to reading your donor’s mind.
  • Shanon Doolittle will take you on a journey to discover how you can use “mission moments” to build stronger relationships with donors.
  • Ian Adair will guide you through the steps you need to take to retain your millennial donors
  • Gail Perry shows you the easiest way to raise money is to get your current donors to renew their commitment to you organization. How do you get them to do that with ease?  Gail walks you through one of the most foolproof but under utilized ways. It’s HIGHLY effective and you can start to implement it right away.
  • You’ll hear real life examples of world class stewardship and you’ll learn how to use donor retention to ignite generational giving.
  • They’ll share innovative ways to connect with donors and reveal unique ways to show the impact of your donor’s gift.

Each of these experts will guide you for a week.  12 experts = 12 weeks.  Guiding you step-by-step down the path to retaining your donors for life.

Here’s how it works.

Each week listen to that week’s interview and learn about the donor retention strategies, follow the steps, and use the templates provided in the Action Guides.  We’ve tried to make it as simple as possible for you.

After you’ve gone through “The Donor Retention Project”, you’ll know more about donor retention, and how to keep your donors, than most nonprofit organizations.  If you apply what you’ll be learning, you will get that coveted second gift, and a third, and a fourth…

You’ll rise above the average and create a much stronger stream of income for your organization than you previously thought possible.

And here’s the kicker.  You will have much more fun stewarding donors than you probably had trying to find new donors to replace the donors you’ve been losing.

And to help you get off to a roaring start, I’m including these…

For a limited time, you’ll also get two bonus DVDs for free. These videos will help you to jump start retaining your donors and bringing in larger gifts.

How Donors Think
is a collection of interviews with several donors.  Development Directors, Executive Directors, and Board Members submitted questions for these donors to answer.  The answers to 24 of the most asked questions are on this DVD…ready for you to watch.
3 Ways to Raise more Money from your current Donors
is a set of three fool-proof strategies for bringing in more money from the donors you currently have.  You can start  implementing these strategies immediately.

“How Donors Think” is one of the most insightful and inspirational collection of donor videos ever. You’ll hear from donors why they give, what their favorite ways to be thanked are, what gets them to give a larger gift, what they think the number one job of the development officer is, and much more.

“3 Ways to Raise more Money from your current Donors” is an absolute must for you if you are looking to bring in more money this year. Steven Screen and Jim Shapiro show you three time tested techniques to raise more money from the donors you already have. And the best part is, you can put these techniques into practice today! If you implement just one of these simple techniques in the next 48 hours, you will raise more than enough money to pay for “the Donor Retention Project”.

These DVDs are included for a limited time only.

If you think the “Donor Retention Project” could help you retain your donors and bring in larger gifts, then grab your copy today.

There are two versions the “Donor Retention Project”. An ONLINE VERSION and a BINDER VERSION that includes all the CDs and printed Action guides in a convenient three ring binder.

If you get the BINDER VERSION, you’ll also get the  ONLINE VERSION for free.  This way you can start learning how to retain your donors and get larger gifts immediately after you purchase your set.

All the interviews, action guides, and videos are included in each version.

The Online Version is only $179.

The Binder Version (which also includes the Online Version) is only $199.

The “Donor Retention Project” is built around the best donor retention research and strategies in the industry.  This research, along with the strategies and done for you templates will improve your donor retention rates and bring in larger gifts to your organization.  For as little as just $179, you can start putting this to work for you today.

And it comes with my “What was I thinking?!!!” guarantee.

If at any time in the next 30 days you say to yourself, “What was I thinking?!!!” and you want to return your purchase, please do so. I will refund your money, no questions asked. I fully stand behind the “Donor Retention Project” and want you to be more than satisfied with your purchase.

So, grab a copy of either the Online Version, or the Binder Version (which also includes the Online Version).  Just click one of the “add to cart” buttons below.



My What was I thinking?!!!
30 Day 100% Money Back Guarantee

If at any time in the next 30 days you say to yourself, “What was I thinking?!!!” and you want to return your purchase, please do so. I will refund your money, no questions asked. I fully stand behind the “Donor Retention Project” and want you to be more than satisfied with your purchase.